Apocalypse
2024 · Film · documentary · 15 min
Directed by Benoit Méry
Deep in Hellfest, gigantic metal festival, music gradually takes possession of metalheads.
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I think it's just a more casual and less formal way of saying something happened. I can't picture an illustrious newspaper of yesteryear ever writing a headline of the form "X just did Y". But due to the rise of social media and the progressive commoditization (not using either of those terms as an epithet as so many do!) of news stories, users respond better to headlines that read like it's something their friend would say rather than being the headline of a newspaper.
I don't read Buzzfeed, the pioneer (I think?) of this trend, but I read the similar Polygon gaming news site, and two of its five lead stories at the moment sport conversational style headlines: "The Hearthstone legendary cards you must craft ASAP" and "The film Apocalypse could have looked like this".