Hacker Cinema
Artifact
2012 · Film · documentary · 105 min
Directed by Jared Leto
Follow 30 Seconds to Mars as they record their latest album, This Is War, and their battle against record label EMI.
1 positivefrom 1 commenter
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1 comment on Hacker News
As a co-founder of a marketing platform for independent artists, and not exactly a music industry veteran, I've spent the past 8 months getting very educated on the situation. It's basically a clusterf... Streaming isn't "figured out" yet, and everybody knows it.
My two cents: indie artists should take a page from startup founders and get scrappy with easy access to affordable software and marketing/engagement tools. It's certainly doable, but requires a bit of a behavioral change. Musicians want to write/record/play music, not run a business. But they have to start embracing it or they'll continue to be dependent on major label-like overlords.
PS - go watch "Artifact" on Netflix as soon as possible. It's a riveting documentary on a signed band fighting a major label who, in turn, sued them for $30mm.