Worked for a company that was on Shark Tank and Beyond the Tank. Its a TV show - its there to entertain viewers and sell ad time not generate funding for businesses. When they filmed BTT, there were narratives that they wanted to push, certain things they wanted to be said, etc. Bottom line, the money my employer got from ST/BTT was dwarfed in comparison to the marketing/PR benefits of just being on the show and working with the Sharks' teams - being associated with the show opens a lot of doors.
I remember seeing an article from the founder of a company that was on ST estimating that the PR/Exposure was probably worth in the ballpark of $3m. I'd agree with that; a random re-run years after the initial episode would still bring in a huge amount of traffic - at no cost to us. I'd estimate we got 3-5 re-runs every quarter.
I'll throw it out there too that there was a huge delay between filming BTT and when the episode aired.
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Worked for a company that was on Shark Tank and Beyond the Tank. Its a TV show - its there to entertain viewers and sell ad time not generate funding for businesses. When they filmed BTT, there were narratives that they wanted to push, certain things they wanted to be said, etc. Bottom line, the money my employer got from ST/BTT was dwarfed in comparison to the marketing/PR benefits of just being on the show and working with the Sharks' teams - being associated with the show opens a lot of doors.
I remember seeing an article from the founder of a company that was on ST estimating that the PR/Exposure was probably worth in the ballpark of $3m. I'd agree with that; a random re-run years after the initial episode would still bring in a huge amount of traffic - at no cost to us. I'd estimate we got 3-5 re-runs every quarter.
I'll throw it out there too that there was a huge delay between filming BTT and when the episode aired.