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Big Vape: The Rise and Fall of Juul
2023 · TV series · documentary · 48 min episodes · 1 season
In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic causes its success to go up in smoke.
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The development of this product is strongly tied to Juul and their investment from Japan Tobacco (prior to Philip Morris).
The history is covered in the excellent book[0] and documentary film[1] Big Vape, which I highly recommend. Also fascinating the USCF tobacco library[2], the compendium of internal documents, advertising, etc turned over during the Big Tobacco lawsuits.
[0] https://www.jamieducharme.com/big-vape-book
[1] https://www.netflix.com/title/81444184
[2] https://www.industrydocuments.ucsf.edu/tobacco/