Cupcake Wars2009 · TV series · 9 seasonsRealityThe best cupcake bakers in the country are competing to see who has the best cupcakes. In this war of frosting and sugar, there is only one winner.2 neutralfrom 2 commenters♥ Like＋ Watch laterIMDbTMDBTrendsWhere to watchNo streaming data for this title.
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according to the article the involvement includes such "military movies" as Meet the Parents, America’s Got Talent, Oprah and Jay Leno to Cupcake Wars.
It's like High Fructose Corn Syrup -- in everything whether you expect it or not.
My data matches FigBug's. Cupcakes are definitely in flyover states. They're just smaller mom-and-pop stores and trucks showing up.
Don't forget that there's also a weekly TV show ("Cupcake Wars") giving the trend a lot of exposure.