Hacker Cinema
Design Disruptors
2016 · Film · documentary · 63 min
Directed by Matt D'Avella
Full-length documentary featuring design leaders and product designers from 15+ industry-toppling companies—valued at more than $1 trillion dollars combined. The film chronicles the true nature of design and the design-driven business revolutions being shaped around the world through the designers eyes. Get a never-before-seen look into the perspectives, processes, and design approaches of leaders at industry-toppling brands and discover how these companies are disrupting billion dollar industries through design.
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I saw this concept with Airbnb in Design Disruptors, an hour long film about various designers at top companies like Julie Zhou of Facebook. Airbnb hired a Disney storyboard artist to walk through not just what the app would look like but what the consumer would feel and experience as they went through the app. Because Airbnb's appeal is not within the app but outside, in someone's home, the storyboard talked about the interactions between the in app world and the real world, and how to connect them. An app is just as much about emotion, how the experience makes people feel, as it is about the raw functionality, so storyboarding through an emotional experience is a very good way to achieve UX design.