Hacker Cinema
Despicable Me 4
2024 · Film · 94 min
Part of Despicable Me Collection
Directed by Chris Renaud
AnimationComedyActionScience FictionFamily
Gru and Lucy and their girls—Margo, Edith and Agnes—welcome a new member to the Gru family, Gru Jr., who is intent on tormenting his dad. Gru also faces a new nemesis in Maxime Le Mal and his femme fatale girlfriend Valentina, forcing the family to go on the run.
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> Is McDonald's?
I see McDonalds integrating Giphy into a larger ad campaign. Let's say they launch a campaign around happy moments with family. That gives them scope to includes moments from the TV or cinema spots as featured results when someone searches for a happy or family gif, which the user is more likely to do because they're aware of the campaign. That user then shares the campaign to friends on social media who may not be television watchers.
Or consider the next Minions movie. They just animate and render a bunch of Minions acting out the top Giphy search terms (subtly tagged 'Despicable Me 4'), and suddenly the movie is being organically promoted by thousands of users.