Hacker Cinema
Detroit Muscle
2013 · TV series · 12 seasons
Part of the "PowerNation" series of syndicated automotive programs, "Detroit Muscle" delights fans of 1960s and '70s era muscle cars -- and the Motor City's latest modern muscle machines -- by detailing step-by-step restoration and modification projects. From fitting a 1967 Galaxy with a 347 turbo to showing how a 50-year-old Mustang can handle like a late-model pony, the show's crew aims to make cars go fast and look pretty.
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3 comments on Hacker News
I love tips like this. It's one reason why I watch those TV shows like "Detroit Muscle". They're full of things like that that make working on cars so much easier and more effective.
For example, the usual method for replacing the gasket in an automatic transmission, which is on the bottom of the car, is to remove the transmission. This is because it is impossible to hold all the balls and springs in place to put the cover on while it is upside down. The trick shown is to use a bit of vaseline to "glue" the parts in place. The vaseline will dissolve in the trans fluid and won't affect it. Voila! You save a lot of time.
We don't use ads for the D programming language. What we do, and I've done in the past, is write articles about programming that are interesting in their own right, and that happen to use D:
http://digitalmars.com/articles/
Pretty much all programming products, even free ones, operate this way. Much of the content you see on Hacker News, and on reddit/r/programming, is of this form.
There are TV shows that do the same thing, such as "Detroit Muscle". Each show is about how to do a repair/customization job on a car, and various tools and products are used to do it (and the makers of those tools and products pay for the show).
Tupperware parties are another example of this sort of thing.
It's like having a free cooking class where you show people how to cook with butter, and you're in the butter business.
The hit TV show "This Old House" was all paid for by the products and tools used in the show. It didn't look like advertising, but that's exactly what it was. And it works, and people love the show (I loved it, too).
I.e. organic marketing.
What advertisers need to do is create advertisements that people want to see, rather than trying to force people or trick them into watching it.
For example, consider the TV show "Detroit Muscle". Ostensibly, it's about customizing and hot rodding your car. But it's actually a product placement show. I enjoy watching it, because various products are worked into the car project, and they show you what the products are good for and how to use them. For example, I'm likely to buy a welder that was featured on the show.