Hacker Cinema
Dr. Bronner's Magic Soapbox
2007 · Film · documentary · 88 min
Directed by Sara Lamm
A human story about a socially responsible company, “Dr. Bronner’s Magic Soapbox” documents the complicated family legacy behind the counterculture’s favorite cleaning product — Bronner’s son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father’s most ardent fan.
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2 comments on Hacker News
This article kind of glosses over some of the tougher parts of their origin story. I saw a documentary about Dr. Bronner's on, I think, Netflix perhaps 7 years ago and it talked about how their dad, the company's founder, was essentially an absentee father because he was off preaching his self styled religion and making soap. Apparently he also spent some number of years in an insane asylum in IL before heading out to California as I recall.
Love the product, don't feel like this article does their origin story justice.
Edit: looks like it isn't on Netflix streaming any more but I think it was called, "Dr. Bronner's Magic Soap Box" [0]
[0] https://dvd.netflix.com/Movie/Dr-Bronner-s-Magic-Soapbox/70073552
There's a great documentary about the company called "Dr. Bronner's Magic Soapbox". I watched it on Netflix years ago, but I don't know if it's still on there.