
Generation Like
2014 · Film · documentary · 54 min
Directed by Frank Koughan, Douglas Rushkoff
Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.
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1 comment on Hacker News
I recommend watching this film: http://www.pbs.org/wgbh/pages/frontline/generation-like/. It's an updated version of this equally awesome film: http://www.pbs.org/wgbh/pages/frontline/shows/cool/.