How comparable is $3 a month to the ad revenue they might make from the shows?
Apparently Amazon Prime accounts get a median of 300 minutes per week of view time. That’s 20 hours of TV a month with (in the order of) a few hundred ad slots I am paying to not have to watch. Amazon are making a penny per unwatched-ad from me.
Contrast with broadcast TV: Good Morning Britain wants £4k for an ad slot in a show that has 500k to 800k viewers so that’s a CPM also in the order of a penny [edit: ahem, £5, not a penny] paid for by the advertiser, for 1000x views.
So, even taking into account Amazon’s targeted ads vs broadcast TV ads, they can indeed make a lot more money from withholding ads than if they show them?
We could call their bluff. Maybe they don’t have any ads to actually show for which advertisers are willing to pay significant fee. But if the business model is to get consumers to pay Amazon to make the pain go away then they’d probably just show 90 seconds of screaming at the start, middle and end of every episode of The Boys.
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How comparable is $3 a month to the ad revenue they might make from the shows?
Apparently Amazon Prime accounts get a median of 300 minutes per week of view time. That’s 20 hours of TV a month with (in the order of) a few hundred ad slots I am paying to not have to watch. Amazon are making a penny per unwatched-ad from me.
Contrast with broadcast TV: Good Morning Britain wants £4k for an ad slot in a show that has 500k to 800k viewers so that’s a CPM also in the order of a penny [edit: ahem, £5, not a penny] paid for by the advertiser, for 1000x views.
So, even taking into account Amazon’s targeted ads vs broadcast TV ads, they can indeed make a lot more money from withholding ads than if they show them?
We could call their bluff. Maybe they don’t have any ads to actually show for which advertisers are willing to pay significant fee. But if the business model is to get consumers to pay Amazon to make the pain go away then they’d probably just show 90 seconds of screaming at the start, middle and end of every episode of The Boys.