Hacker Cinema
Love Is Blind
2020 · TV series · 11 seasons
Created by Chris Coelen
Nick and Vanessa Lachey host this social experiment where single men and women look for love and get engaged, all before meeting in person.
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8 comments on Hacker News
I think Netflix's incentives, especially now that they have an ad tier, have changed.
With a subscription service 10 years ago, you just need to have enough must-see content:
- Original scripted TV series that become mainstream known and/or seen as prestige TV, like "The Crown," "Mindhunter," "Bridgerton," "Stranger Things" etc.
- "Crown Jewel" reruns with huge fanbases such as The Office, Friends, Seinfeld, Modern Family, Breaking Bad, Better Call Saul, Arrested Development, etc.
- Unscripted TV series that become buzzy - like Love Is Blind, Tiger King, etc.
Having those categories all well-stocked ensures that only a fool would cancel their Netflix subscription as they'll be out of the loop when the new season of a 'zeitgeisty' show drops. You don't really need all your viewers to watch more hours to get more money every year, you can grow revenue with a combo of new viewers and price increases as long as users just watch regularly.
I think present-day Netflix sees incentives:
- to get as many people on the ad tier as possible so they can scale revenue with watch time
- to increase watch time which is a solved problem via psychological manipulation if you have good ML like they do
- more watch time without spending more money points pretty obviously to lowering cost per show as much as you can, which manifests as worse quality, more reality, more imported dubbed shows, etc. and drastically curtailing giving huge checks to the Matthew Weiners, David Benioffs, and Vince Gilligans of the world to bet on a massive superhit.
So they will want to focus heavily on the unscripted category plus whatever they can slap together cheaply, then autoplay and optimize their way to growth.
> produce something as high-quality as GoT
Netflix is a different creature because of streaming and time shifting.
They don't care about people watching a pilot episode or people binge watching last 3 seasons when a show takes off.
The quality metric therefore is all over the place, it is a mildly moderated popularity contest.
If people watch "Love is Blind", you'll get more of those.
On the other hand, this means they can take a slightly bigger risk than a TV network with ADs, because you're likely to switch to a different Netflix show that you like and continue to pay for it, than switch to a different channel which pays a different TV network.
As long as something sticks the revenue numbers stay, the ROI can be shaky.
Black Mirror Bandersnatch for example was impossible to do on TV, but Netflix could do it.
Also if GoT was Netflix, they'd have cancelled it on Season 6 & we'd be lamenting the loss of what wonders it'd have gotten to by Season 9.
This isn't Netflix's first foray into livestreaming. They tried a livestream last year for a reunion episode of one of their reality TV shows which encountered similar issues [0]. Netflix already has a contract to livestream a football event on Christmas, so it'll be interesting to see if their engineers are able to get anything done in a little over a month.
These failures reflect very poorly on Netflix leadership. But we all know that leadership is never held accountable for their failures. Whoever is responsible for this should at least come forward and put out an apology while owning up to their mistakes.
[0] https://time.com/6272470/love-is-blind-live-reunion-netflix/
I noticed that the watchtime of `You` was split half-and-half between the new season 4 and the prior seasons 1-3. I was curious about the total results by show, including all seasons. Here's the top 25:
TITLE TOTAL HRS WATCHED ----- ----------------- Ginny & Georgia 967,200,000 The Night Agent 812,100,000 You 766,300,000 Outer Banks 740,400,000 The Walking Dead 738,600,000 The Glory 622,800,000 La Reina del Sur 616,800,000 CoComelon 601,200,000 Suits (2011) 599,100,000 The Blacklist 596,900,000 Manifest 581,900,000 Grey's Anatomy 560,300,000 Wednesday 507,700,000 Gilmore Girls 505,800,000 Breaking Bad 505,000,000 Queen Charlotte 503,000,000 Friends (1994) 448,500,000 Love Is Blind 439,300,000 Lucifer 434,300,000 The Big Bang Theory 420,400,000 Shameless (U.S.) 392,600,000 PAW Patrol 392,300,000 New Amsterdam (2018) 375,500,000 Brooklyn Nine-Nine 358,900,000 Firefly Lane 342,700,000
You mean you don't want to watch Love is Blind, Love is Blind Japan, Love is Blind Brazil, Love is Blind Season 2, Queer Eye seasons 1-5, Queer Eye Germany...??
I don't think we are. I agree the the amount of just okay content that is being released seems overwhelming. But people are watching it. And its more targeted to specific demographics. I have friends who love X netflix show because its the first time someone like the is the actual target audience and that is reflected by the show. I don't love the show and that is okay because I'm not who they are trying to reach.
I realized as a 20-50 middle income white guy I was the target demographic for 90%+ of the shows on television. Even if I thought X new sitcom was garbage at least I could relate to it. Now that isnt true so that show probably seems even less appealing than it did before.
So I just dont watch it. That's fine. And once in a while a squid games, BEHIND HER EYES, or damn it even love is blind pops up and I get to enjoy bingeing a show with family/friends. More content is coming out and it is more targeted. Those that are hits get renewed and those that flop dont. It's the same system as always but more targeted.
You don't have to be sought out to be able to proclaim "as seen on Season 2 of Love is Blind" and have an air of credibility in a competitive world absolutely packed with people of moderate ability attempting to establish themselves as pay-worthy.
It's pretty bizarre not to offer even a modicum of money, but I can see how the opportunity could be lucrative for an unknown or rising wedding photographer. If you can say you were the wedding photographer for "Love Is Blind" and use that on your web site, it might get you a ton more clients. They should do the right thing and offer the contractor money, but from what I've heard, that's par for the course for Hollywood and movie/tv studios.