I not too long ago received an ad on YouTube that was an entire episode of the UK reality TV program 'Made In Chelsea'. I think it was skippable but I couldn't believe that a) someone set up an ad campaign to do this, and b) YouTube didn't detect it.
I don't agree that that's the case. To me, region-restrictions for US content (the most popular worldwide) present a massive opportunity for content creators not based in the US to make something that is in fact truly globally available. While it's true that US TV and movies have been globally popular since the time of their invention, the rise of YouTube, Vine, Instagram etc. show that global audiences can be developed without needing to be US centric.
Your comment "this awesome clip the world is laughing and talking about" refers to SNL, but there are examples of viral videos that didn't originate from a big-name US studio. "Charlie bit my finger" and "Gangnam Style" are two examples. I don't think it's too much of a stretch that English-language long-form content (30-60 minute series) can be developed without having a "Made in America" imprimatur on it. Danish crime shows are popular in Europe and the UK, while Korean dramas are extremely popular in East Asian markets. Indian cinema is also popular in the Middle East, North Africa and parts of Southeast Asia. A small slice of British shows like Made in Chelsea have carved out a niche in English-speaking markets like the US, Canada and Australia.
I hope production studios large and small across the world are seeing this as an opportunity to expand past their borders rather than simply continue "Business as usual" under the protectionism offered with these types of restrictive licensing rules.
Hacker Cinema
2 comments on Hacker News
I not too long ago received an ad on YouTube that was an entire episode of the UK reality TV program 'Made In Chelsea'. I think it was skippable but I couldn't believe that a) someone set up an ad campaign to do this, and b) YouTube didn't detect it.
I don't agree that that's the case. To me, region-restrictions for US content (the most popular worldwide) present a massive opportunity for content creators not based in the US to make something that is in fact truly globally available. While it's true that US TV and movies have been globally popular since the time of their invention, the rise of YouTube, Vine, Instagram etc. show that global audiences can be developed without needing to be US centric.
Your comment "this awesome clip the world is laughing and talking about" refers to SNL, but there are examples of viral videos that didn't originate from a big-name US studio. "Charlie bit my finger" and "Gangnam Style" are two examples. I don't think it's too much of a stretch that English-language long-form content (30-60 minute series) can be developed without having a "Made in America" imprimatur on it. Danish crime shows are popular in Europe and the UK, while Korean dramas are extremely popular in East Asian markets. Indian cinema is also popular in the Middle East, North Africa and parts of Southeast Asia. A small slice of British shows like Made in Chelsea have carved out a niche in English-speaking markets like the US, Canada and Australia.
I hope production studios large and small across the world are seeing this as an opportunity to expand past their borders rather than simply continue "Business as usual" under the protectionism offered with these types of restrictive licensing rules.