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Meet the Press
1947 · TV series · 53 min episodes · 80 seasons
Created by Martha Rountree, Lawrence E. Spivak
Meet the Press is a weekly American television news/interview program airing on NBC. It is the longest-running television series in American broadcasting history, despite bearing little resemblance to the original format of the program seen in its television debut on November 6, 1947. Meet the Press is the highest-rated of the American television Sunday morning talk shows. It has been hosted by 11 moderators, beginning with Martha Rountree. Meet the Press and similar shows specialize in interviewing national leaders on issues of politics, economics, foreign policy and other public affairs.
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The key to producing a great virtual event is to understand that you are actually producing a TV show, and lean into that.
The linked blog post makes that point implicitly by comparing to Saturday Night Live. I want to make it explicitly: virtual events ARE shows.
That doesn’t mean it needs to be SNL or Game of Thrones. More like a newscast, probably, for most events. Watch Meet the Press or one of the evening cable shows, or even a network nightly news show to get a feel for the pacing, how they mix monologue, dialogue, and canned video, and any little extra details like lighting or transitions.
The biggest thing is that a minute is a really long time in a TV show. The networks cover all the most important news of the day in one 30-minute broadcast (more like 22 min of content after commercials are accounted for). Why do you need 90 minutes?
(It’s ok to go for 90 minutes but you better account for the value of all 90 of them.)