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Morning Joe
2007 · TV series · 180 min episodes · 20 seasons
Morning Joe is a weekday morning talk show on MSNBC, with Joe Scarborough discussing the news of the day in a panel format with co-hosts Mika Brzezinski and Willie Geist. It was created as the replacement for Imus in the Morning, which was canceled in April 2007 after simulcasting on MSNBC since 1996. It airs from 6AM to 9AM Eastern Time.
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500,000 followers puts his viewership on par with, say, "Morning Joe" with Joe Scarborough Mika Brzezinski. (Rough numbers, here.)
A little research. Poking around I see "Family Guy" has been pulling, say, $250k for a 30 second spot. They've got, say, five times "Morning Joe's" ratings. So let's say "MJ" gets $50k/spot to access (influence) their 500k viewers. Super rough numbers, to reiterate, but I bet it's of this scale given what the hosts make.
So.
$80k doesn't seem that out-of-line to market directly towards a very narrowly defined demographic of that size. If you can accumulate such an audience, it's probably reasonable to compare your impact to that of a moderately popular TV show. And if you can make that impact with basically zero overhead... Well. Seems reasonable that you'd be raking in some cash.