Hacker Cinema
Pachinko
2022 · TV series · 2 seasons
Created by Soo Hugh
This sweeping saga chronicles the hopes and dreams of a Korean immigrant family across four generations as they leave their homeland in an indomitable quest to survive and thrive.
3 neutralfrom 3 commenters
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4 comments on Hacker News
Alternatively - and now that I'm thinking about it - I think Apple TV might adopt the A/24 model of purchasing individual movies and shows that they like, and marketing it like crazy.
In fact, that does seem to be Apple TV's model already. For example, Ted Lasso, Mythic Quest, Pachinko, Foundation, Silo, Severance, The Studio, and For All Mankind are all produced by entirely different production houses but licensing for them was acquired by Apple.
Pachinko was big in South Korea when both season 1 and 2 were released, and plenty of ad time was given to it in SK.
Arguably Tehran was in a similar position as well, but it was an already existing show on Kan 11 that Apple got the international licensing rights for - same way HBO Max got Sha'at Ne'ila/Valley of Tears.
My personal experience has only been from the tourism side with one concrete example being digital payments outside of PayPay. It's much better post COVID but even on my most recent trip from a couple of months ago if you want pay by card, the vast majority of the time you're signing with pen and paper. Rarely did they offer pin or tap which is common elsewhere.
Anecdotally I only know stories from people that I know personally that live there and through the internet. Eg PauloInTokyo does good "day in the life" videos. Off the top of my head I believe the Pachinko episode illustrates a variety of old school manual processes that have stuck around (pen and paper shift logs etc).
We're talking in a pop culture context here, where even just in 2020-2022 Korea and Korean culture/heritage has had significant soft power success in a number of markets/media:
- Export of majorly successful pop music (e.g. BTS, Blackpink - those hits are often penned by Western composers however, so a bit murky on what product is flowing there)
- Ditto TV (e.g. Squid Game setting TV records with a lot rooted in Korean schoolyard games)
- Ditto cinema (Parasite, a story about social mobility woes in Korean society, winning all the Oscars)
- Ditto gaming (PUBG, other MMOs)
- Ditto literature (bestellers including "Kim Jiyoung, Born 1982", again on social issues in the country)
- Ditto cosmetics exports, beauty trends ("Korean Week" in malls, say), etc.
- Even some Western productions focussing specifically on Korean diaspora/ethnicity (e.g. most recently the expensive "Pachinko" on Apple TV+ (and the novel it's based on), or stuff like Kim's Convenience)
I think you can definitely make a case that Korea is the Asian-country-du-jour among the Western audience (and that's before you get into, say, Latin America, which is far deeper into Korean TV content, also bleeding over into Latin minorities in the USA).