Hacker Cinema
Pink Ribbons, Inc.
2011 · Film · documentary · 97 min
Directed by Léa Pool
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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3 comments on Hacker News
They get a lot of criticism for (among other things) "pink washing" breast cancer, more of their funds are spent on "raising awareness" than actual scientific research, and having corporate sponsors that sell potentially cancerogenic products.
There's a documentary about it called Pink Ribbons, Inc.
I also heard someone once criticize them for supporting anti-choice politicians but I don't know how true that is.
This story reminded me of the Pink Ribbons [1] documentary, which exposes the money-making charities behind breast cancer. Worth finding and watching.
[1] http://www.imdb.com/title/tt2035599/
Check out the documentary Pink Ribbons, Inc. which aims to expose that exact phenomenon. Trailer: https://youtube.com/watch?v=3QPZfcYTUaA