Hacker Cinema
Roger Dodger
2002 · Film · 106 min
Directed by Dylan Kidd
A smooth-talking ad executive attributes his remarkable success with women to his ability to manipulate their emotions from the moment he first meets them. When his teenage nephew drops in for a visit, he soon learns that his approach isn't as foolproof as he thought when he attempts to teach the boy how to pick up women.
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2 comments on Hacker News
When this topic comes up I like to remind people of the brilliant and under appreciated movie Roger Dodger. The main character in it is an advertising executive and he flat out said that his job is to convince people their lives sucked. First you have to convince someone their life sucks and then it is quite easy to convince them that the latest product will improve their lives.
This is the way advertising works.
There is a very underrated old movie called Roger Dodger, where the main character is an advertising executive. He said something to the effect that his job was to convince people that their lives were shit. Only after you convince them that their lives are shit you can then convince them that the new product is the very thing they need to fix their lives.