The only improvement I see from Bass' design is United Way (gradients suck in the long run, though they were the bee's knees in 1972). If you cannot silk screen it easily onto a T shirt with spot colors, it's not a good logo.
A great many experimented with his simple text and cutout animation, but I especially like the cinemagraphic ones in black and white -- (time index 29:26) -- Something Wild, Walk On The Wild Side
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The only improvement I see from Bass' design is United Way (gradients suck in the long run, though they were the bee's knees in 1972). If you cannot silk screen it easily onto a T shirt with spot colors, it's not a good logo.
Saul Bass also did some incredible movie titles.
https://www.youtube.com/watch?v=qqM3McG4-LE
A great many experimented with his simple text and cutout animation, but I especially like the cinemagraphic ones in black and white -- (time index 29:26) -- Something Wild, Walk On The Wild Side