Hacker Cinema
Sriracha
2013 · Film · documentary · 33 min
Directed by Griffin Hammond
Sriracha has earned a cult following, but the story of this spicy sauce is a mystery to most fans. Dedicated to Sriracha lovers, this fast-paced documentary travels around the globe to reveal its origin and the man behind the iconic 'rooster sauce.'
2 positivefrom 2 commenters
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2 comments on Hacker News
It’s not as if they found some random documentary maker. This person spent a ton of time with Huy Foods to make a documentary specifically about Sriracha. There isn’t a burgeoning field of Sriracha experts to talk with. I legitimately doubt there are other readily accessible people who have as much as knowledge as this documentary dude.
I was already a daily consumer of Sriracha before I saw the awesome 33m documentary film. Brand "loyalty" is, I think, the operative term.
https://vimeo.com/ondemand/sriracha#_=_