Hacker Cinema
The Economics of Happiness
2011 · Film · documentary · 67 min
Directed by Helena Norberg-Hodge, Steven Gorelick, John Page
'The Economics of Happiness' features a chorus of voices from six continents calling for systemic economic change. The documentary describes a world moving simultaneously in two opposing directions. On the one hand, government and big business continue to promote globalization and the consolidation of corporate power. At the same time, all around the world people are resisting those policies, demanding a re-regulation of trade and finance - and, far from the old institutions of power, they're starting to forge a very different future. Communities are coming together to re-build more human scale, ecological economies based on a new paradigm - an economics of localization.
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Watch "the economics of happiness" if you think there's nothing wrong with advertising. Sure, maybe it can be done without manipulating people's self-image into thinking they're not good enough, not beautiful enough, not wealthy enough, but if you're into maximizing revenue you're not going to simply advertise "here's our invention, take it or leave it"
https://m.imdb.com/title/tt1687905/
The documentary "The Economics of Happiness" [1] deals with this subject but in the context of Ladakh. Specifically how the introduction of globalized culture introduced sentiments of poverty, unworthiness, cultural repression, and substance abuse within the Ladakh community.
[1] https://www.localfutures.org/programs/the-economics-of-happiness/