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The Pioneer Woman
2011 · TV series · 30 min episodes · 40 seasons
Ree Drummond, a city gal-turned-rancher's wife, creates down-home dishes on her picturesque Oklahoma ranch. Take one sassy former city girl, her hunky rancher husband and a band of adorable kids, an extended family, cowboys, 3000 wild mustangs, a herd of cattle, and one placid basset hound and you have The Pioneer Woman. The Pioneer Woman is an open invitation into Ree Drummond's life: The award-winning blogger and best-selling cookbook author comes to Food Network and shares her special brand of home cooking, from throw-together suppers to elegant celebrations. The series, set against the incredible story of life at home on the range, is the next best thing to actually sitting on a stool in Ree's kitchen.
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1 comment on Hacker News
My understanding was that it happened more organically.
When I see a story at the top of a page, what I feel like I'm really seeing, most of the time, is an attempt by a nano-influencer, or really just an average person, to build a brand.
You could read 100 recipes from a person that included no details about themselves, then see their name on a blog and not even realize it was them.
But if the story is from the Pioneer Woman, and now you know a bit about her family, you might be more receptive to buying her cookbook, or signing up for her subscription newsletter, or watching her TV show.
Or, more realistically, in the other direction: you could sell Netflix on a show about you based on the number of recipes people view each month, that have your life story embedded in them.
So, over time, you end up with the current situation, as infinitely many people attempt to climb the ranks.