The last episode of The Talk Show[1] spent a while discussing just this point, that it was a mistake for Twitter to accept MAU as a benchmark of their success early on, since it didn't capture the value of the specific users they were attracting.
Guest Matthew Panzarino also made the observation that Twitter's audience goes beyond active users: Millions of people who will never use Twitter will still see tweets every morning on SportsCenter. How to use that reach across media to make money is, of course, an open question for Twitter or a potential buyer.
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The last episode of The Talk Show[1] spent a while discussing just this point, that it was a mistake for Twitter to accept MAU as a benchmark of their success early on, since it didn't capture the value of the specific users they were attracting.
Guest Matthew Panzarino also made the observation that Twitter's audience goes beyond active users: Millions of people who will never use Twitter will still see tweets every morning on SportsCenter. How to use that reach across media to make money is, of course, an open question for Twitter or a potential buyer.
[1] https://daringfireball.net/thetalkshow/2016/10/06/ep-169