Hacker Cinema
Czech Dream
Český sen
2004 · Film · documentary · 90 min
Directed by Vít Klusák, Filip Remunda
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
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2 comments on Hacker News
Some of us may think that he's ways of getting customers are dishonest. Please treat it as a reminder to yourself that there's no such thing as honest advertisement. If you are seeing advertisemnt you are being lied to. It might be hard to spot because the parts of your brain that the advertisement lies to might be far from your conciousness. But you are lied to nontheless.
Honest advertisement is just information and that's almost worthless for any seller.
There's a great movie documentary "Czech dream" created by two film students opening fake Wallmart type store.
Especially wonderful is the scene in marketing agency that is to prepare large marketing campaign mimicking campaigns of other similar stores. They are in on the joke and are completely fine with decieving the public, except for one employee that feels strongly about "you won't go home emptyhanded" line on the advert because there is no store and "you can't lie in advertisement!"
He calms down after students promise that if anyone shows up to the fake store opening they'll give them baloon so they won't go home emptyhanded.
Your successful advertisement is always a lie. Regardless of whether you can massage yourself into believing it is not.
I don't buy it. What is Mr. Blair doing is an equivalent of screaming "FIRE" in a theater, and then "exposing" those stupid enough to run even if there is no fire.
It reminds me of two Czech cinematographers who made a "documentary" - Cesky sen - where the premise was that they made fake advertising for a new fake supermarket chain with things like large TVs for 5$ and so on, and then they "exposed the consumerism" of people "stupid enough to believe it" to come in droves for the mock opening.
I find this type of moralizing elitist and wrong. Garbage in, garbage out is true for humans too. If you deliberately feed people misinformation, then you have no right to complain (or feel morally superior) about bad decisions they make.