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POM Wonderful Presents: The Greatest Movie Ever Sold
2011 · Film · documentary · 87 min
Directed by Morgan Spurlock
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
1 positive3 neutralfrom 4 commenters
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4 comments on Hacker News
The Greatest Movie Ever Sold, right?
If you haven’t seen it, I highly rate his other film ‘The greatest movie ever sold’
In it he reveals the way movies use paid product placement, by making a movie that is itself funded by product placement. It is delightfully meta.
There’s a great scene where he’s on the phone to I think a shampoo marketing department exec and they say ‘so how will this work exactly?’ And he says ‘well it will probably start with this conversation in the movie, and then we’ll cut to some kind of scene with your product in it’ and then they cut to a horse being washed with their shampoo.
Warning: You won’t watch another movie again without noticing ALL the product placement.
"Soon they’ll do test screenings with people in MRIs.”
They already do that with trailers. They talked about it in The Greatest Movie Ever Sold: http://www.blisstree.com/2011/04/26/mental-health-well-being/pom-the-greatest-movie-ever-sold-this-is-your-brain-on-ads/
A little more about the movie: "The biggest surprise for me in the making of The Greatest Movie Ever Sold was that we actually got brands and companies to not only agree to be in the film, but to actually pay for it."
http://www.filmmakermagazine.com/news/2011/01/the-greatest-movie-ever-sold-co-writer-director-morgan-spurlock/