Hacker Cinema
The Incredible Hulk
2008 · Film · 114 min
Directed by Louis Leterrier
Science FictionActionAdventure
Scientist Bruce Banner scours the planet for an antidote to the unbridled force of rage within him: the Hulk. But when the military masterminds who dream of exploiting his powers force him back to civilization, he finds himself coming face to face with a new, deadly foe.
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7 comments on Hacker News
They seem to be relying heavily on the fact that Avi Arad is involved. Just take a glance at his IMDB, his role as producer seems to have very little bearing on the quality of a movie. Yeah, he worked on Spiderverse. He's also worked on Fantastic Four (2005), Elektra, Hulk, The Amazing Spider Man, Morbius. I picked out the bad ones, but the point his, he's worked on a lot of stuff, plenty of it is trash.
https://www.imdb.com/name/nm0032696/
I think you need to read the articles and not just the headlines.
Eternals, Shang-Chi, and Black Widow were all profitable movies. They were flops for Marvel considering that the majority of its movies are huge blockbusters that come close to or surpass the $1b mark, but any other studio would have loved to have a "flop" like Shang-Chi. And considering that all 3 came out during the pandemic when movie attendance was severely depressed around the world, $400m is an amazing number. (For comparison, Godzilla vs Kong made approximately the same box office as these 3 films, had the same sized budget including marketing...and is considered a huge success.)
This explains what happens when you factor INFLATION in. https://screenrant.com/ant-man-wasp-quantumania-box-office-m...
I don't understand what you're trying to say with this reference? At any rate, The Incredible Hulk predates the Disney acquisition of Marvel (TIH was released by Universal) and is the last Marvel film not to make a profit at the box office.
It's important to note that this is generative AI.
As pretty much everyone on HN is aware, AI is a broad term for a variety of technologies.
AI has been in our everyday lives for quite some time, but not in a way that generated (no pun intended) such buzz.
Having my iphone scan emails and pre-populate my calendar with invite suggestions is far less newsworthy as the ability to generate a script for an Avengers film where all the members are as in articulate as the Incredible Hulk.
If anything, with generative AI being so buzzy, this latest round of AI integration is more marketing.
Interestingly, Disney didn't have anything to do with the original Iron Man. I believe it was a Paramount picture[0]. Disney only bought Marvel at the end of 2009[1] after the second Incredible Hulk movie[2]. Otherwise, I think that I completely agree with your comment.
[0]: https://en.wikipedia.org/wiki/Iron_Man_(2008_film)
[1]: https://en.wikipedia.org/wiki/Marvel_Studios#Disney_conglomerate_subsidiary
[2]: https://en.wikipedia.org/wiki/Outline_of_the_Marvel_Cinematic_Universe#The_Infinity_Saga
Which is why their heavy investments in making high quality films out of the first film for each character is the real key.
Click into each director of the phase 1 films. They were all multi-decade successes, with their biggest films fitting well with what they’re after.
Rudy, Swingers -> Iron Man
Transporter movies -> Hulk
OG Jumanji, October Sky -> Cpt America
They made big bets up front and it’s paid dividends, and then some.
There is a documentary about a comparable situation called The Incredible Hulk
Note the theme of how collapsing publishing sectors get eaten by Hollywood.
Consider the case of comics, particularly Marvel and DC. I'm a huge fan of Stan Lee's work from the 1960's and 1970's and I like some Marvel and DC stuff after that.
Lee created some incredibly popular characters in the "Silver Age" but nothing added later really caught on. But, 40 years on, what can you write about the Incredible Hulk? How many times can Magneto trash the X-Men's house?
Sure, later on the comic houses published some books by Frank Miller and others that had more literary and artistic pretention, but none of those sold as well.
By 2000 or so both Marvel and DC flirted with bankruptcy and got bought by media conglomerates because movies about comic book characters were much more profitable than comic books.