Hacker Cinema
Will It Blend?
2006 · TV series · 4 seasons
Created by Tom Dickson
Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.
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2 comments on Hacker News
I want the next "Will It Blend?" to be these people attaching iPhones to a variety of terribly dangerois machinery at high speed. Grinders, chainsaws, motorbike wheels.
Or maybe some safer things too - place it on a record on a turntable and film the face of the DJ doing some mixing?
Can't prove it, that's the sort of thing that's dependant on how guided/misguided you are. ;)
Look at it this way. Our society can operate at at a high scale of efficiency, where everything is used to maximum utility and absolutely nothing is wasted, or it can operate extremely inefficiently. It _only_ makes sense to consider the societal-wide efficiency--as you say, the problem and question are macro. So we can posit some ranking, some percentage of total efficiency.
However, 'Will it blend' is hardly large enough to make a huge dent overall in the larger percent. The resources lost from one netbook per time segment are not comparable to the resources lost in even a tenth of a percent decrease in efficiency, if you pardon the approximation.
Furthermore, 'maximum utility' is rather difficult to determine because 'utility' is variable. It turns out that apparently there's enough 'utility' in making "Will It Blend?" videos that we could even argue that this is positive efficiency!
Do you also get upset when cars and pianos are destroyed for movies and tv shows? Would you have us exert _more_ energy to generate the illusion in order to save good tools?